I don't know about you, but there is not much I find more embarrassing than to break for lunch after a high stakes business meeting only to exhibit weakness by pulling a smushed cupcake out of my lunch bag.  It can be a deal breaker for sure.

Or just imagine the  poor guy who has a beautiful picnic planned for the girl of his dreams.  The plan?  Why,  to enjoy a wonderful lunch in the shade of a beautiful oak tree, then set dessert out and then pop the question! He asks romantically, she looks at the ring and then down at the squashed cupcakes waiting on the styrofoam plate and shakes her head an incredulous no.  Surely this cannot be the father of her children.

Messed up cupcakes - the bain of the civilized world.  Who knows what new planets we could have conquered long ago if only the dilemma of transporting them without messing up their sprinkles could be solved.

Take heart, the cupcake container is here.  Mars, here we come!