A disappointed soft drink salesman returned from his Middle East assignment. His boss asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very sure to make a good sales pitch as our product was virtually unknown there. I didn't know to speak Arabic, so I planned to convey the message through 3 posters. My first poster was a man crawling through the hot desert sand, totally exhausted and panting. Second, the man is drinking our soft drink and third, our man is now totally refreshed. Then these posters were pasted all over the place"

"That should have worked," said the boss.

The salesman replied, "Well, not only did I not speak Arabic but I didn't realize that Arabs read from right to left."